Press release

Mirage® Unveils New Brand Identity

Speaker company looks to connect, or reconnect in deeper ways with customers

INDIANAPOLIS, IN (July 23, 2008) — To better illustrate its current position within the consumer electronics market as well as define its intentions to meet future customer needs, Mirage® speakers is adopting a fresh look and brand strategy, starting with a new logo and web site that launch next month.

“For Mirage, the time was right; we’re rolling out exciting products this fall and appealing to new audiences,” said Jill Escol, Mirage marketing manager. “Our logo and web site have been redesigned to reach out to those who don’t yet know the Mirage name, while demonstrating our enthusiasm and our revitalization to those who already do.”

About Mirage®

Established in 1977, Mirage® is known throughout the audio industry as an innovator, continuously setting new standards in speaker design and performance. The company has built its reputation around a different class of listener—one that wants to be completely immersed in sound. Unlike directional speakers, Mirage products are Omnipolar®, delivering the same direct-to-reflected sound ratio as a live event